cristal lab
| SATURDAY 13 DEC | SUNDAY 14 DEC In partnership with  |
MONDAY 15 DEC | TUESDAY 16 DEC |
| 10:30-11:30 Conference Room “Chamois” DEBATE: Internet & advertising, how far can the synergies go? Moderator: V. Montet, Associate Director – IRM Agency Speakers: L. Ezekiel, Client Service Director - LBI London / T. Clément, Joint General Manager - DDB Paris / Y. Carré, General Manager – 6:AM / R. Marcelli, Strategic Planner - Duke Paris / G. Gordon-Rogers, Executive Creative Director – Agency Republic London | 10:00-10:45 Conference Room “Dahu” WORKSHOP: Presentation of the Moscow International Advertising Festival – Red Apple Red Apple Speakers: A. Kormilitsyna - Moscow International Advertising Festival / V. Vasilyeva - Moscow International Advertising Festival | 10:30-11:30 Conference Room “Chamois” AUSTRALIE WORKSHOP: Consumer / brand, the moment of truth Speaker: V. Leclabart, President – Australie | 10:30-11:30 Conference Room “Chamois”  WORKSHOP: Panorama of the Media, evolutions of the Media by 2009 and 2010 and multichannel strategies in Rhône-Alpes Speakers: M. Béchet, Director – Rhône Alpes Tourism (CRT) / P. Allard, Co-president – Euro RSCG 360 / V. Mayet, Joint Managing Director – Euro RSCG 360 / G. Tellerman – Havas Entertainment / F. Juan, Associate Director – Euro RSCG 360 Lyon / C. Escande, Strategy Manager – Euro RSCG |
| 10:30-11:30 Conference Room “Chamois” DEBATE: The brand in conversation Moderator: N. Riou, Founder – Brain Value Speakers: P-P. Cormeraie, Sales Communication Director – Caisse d’Epargne / P. Jacob, Managing Director radio & online special operations – Skyrégie / L. Schummer, Sales Director - Allociné / A. Vasseur, Communication & Marketing Manager - Xbox | |||
11:30-12:45 Conference Room “Isard” In partnership with  DEBATE: Is sustainable development the future of marketing? Moderator: H. Carlier - Des Enjeux et des Hommes Speakers: L. Laurentin, Co-founder - Limelight / H. Abraham, Vice-President Sales and Marketing – Transavia / E. Gravier, Vice-Président in charge of Sustainable Development and Public Affairs – McDonald’s / N. Rastoin, General Manager – Ogilvy France / B. Desvaux, General Manager – Le Public Système / G. Bonnel, President - Sidiese |
11:30-12:30 Conference Room “Isard” DEBATE: Strengthen the link with the consumer via virtual communities Moderator: F. Bellier, French and International Advertising Manager – DailyMotion Speakers: G. Decugis, CEO – Goojet / E. Jayr, Founder - Goom Radio / S. Delestre, COO - Qype / F. Montagnon, Founder - Over-blog & Nomoa.com | 11:30-12:30 Conference Room “Isard” DEBATE: Advertising and storytelling Moderator: N. Riou, Founder - Brain Value Speakers: C. Fillatre, General Manager – Carre Noir / G. Lesauvage, Co-founder – Monsieur White (Nextedia Group agency) / L. Marchetti, Semiotician & Managing Director - Mosign / F. Pechiodat, Brand Marketing Manager – Jean-Paul Gaultier Perfumes | 11:30-12:30 Conference Room “Isard” DEBATE: How is the future of advertising seen by the best agencies in Europe? Moderator: J. Tylee, Associate Editor (News) – Campaign Speaker: D. Harrison, Creative Director - DDB London / T. Albert - Mother London / B. Elliott, CEO - Amsterdam Worldwide / A. Rhind, Chief Strategy Officer / Global – Havas Digital |
12:30-13:30 Conference Room “Dahu”  IAB WORKSHOP: Smile People, a case of advertainment Moderator: J-P. Levieux, member of the Board - IAB France Speakers: T. Jadot, CEO - Starcom / J. Kluger, Partner - Adven Studio / A. Autran, President – Cadbury France / O. Bouas-Laurent, Consulting Director – TF1 Advertising The workshop will be followed by a lunch at La Chaudanne restaurant “Epicuriade” |
12h30-13h30 Conference Room “Chamois” SHOWCASE: Release of the Big Won Speaker: P. Collister, Founder - Won Report The showcase will be followed by a lunch at La Chaudanne restaurant “Epicuriade” |
12:30-13:30 Conference Room “Chamois”  ORANGE WORKSHOP: Media use and perception of advertising on mobile phones: Exposure Speaker: B. Hoang, Head of International Research – Orange Advertising The workshop will be followed by a lunch at La Chaudanne restaurant “Epicuriade” |
12:30-13:30 Conference Room “Chamois” MCDONALD’S WORKSHOP: The modernity and mutation challenges in McDonald’s communication Speaker: G. Champetier, General Manager Marketing, Communication and Development - McDonald’s France & Southern Europe The workshop will be followed by a lunch at La Chaudanne restaurant “Epicuriade” |
| 15:00-16:00 Conference Room “Dahu” WUNDERLOOP WORKSHOP: Behavioral marketing Speakers: A. Sanjaume, Managing Director France - Wunderloop / A. Laval, Marketing Director – Orange Advertising | 15:00-16:00 Conference Room “Isard” CONFERENCE: Myths and opportunities in the digital world Speaker: Christophe Cauvy, Regional Digital Director EMEA - McCann Worldgroup | 15:00-16:00 Conference Room “Isard” DEBATE: Production / Creation, redistributing the roles? Moderator: J-J. Grimblat Speakers (to be confirmed): P. Petit, Founder – Les Temps Modernes / G. Bermann, CEO – Partizan / S. Dress, President – Cost Limited / G. Gaillard, General Manager - Mikros Image / P. Marcus, President – Wam / R. Jirnykh, TV Prod – Instinct BBDO Network Russia / M. Merkel, Producer – Partizan Berlin / B. El Mujtahed, Deputy Head of TV – Leo Burnett Dubai / F. Brovelli, Managing Director – BETC Euro RSCG / L. Stortini, TV Prod – Mc Cann Italy / M. Van-Meegen, TV Prod – Grey Worldwide Germany / D. Bergmann, General Manager – Stink UK / F. Chilot, President – Commercial Film Producers of Europe & Les Producers / T. Traboulsi, President – Independant Production Dubai / Verevkina, Producer – Yarche Production Russia / K. Teo, Head of TV – Wieden + Kennedy China | 15:00-16:00 Conference Room “Chamois” SNARX-FX WORKSHOP – The production of cross media campaigns: the technical and artistic implications Speakers: A. Kozbial, General Manager – Medialab / J. de Baecque, Associate General Manager – Snarx-FX / J. Gence, Associate General Manager – Glow Design |
| 16:00-17:00 Conference Room “Dahu” ORANGE WORKSHOP- Advertising on the Orange Interactive TV: development and prospective. Citroën Showcase Speakers: X. Perret, Vice-President Digital Advertising Solutions - Orange |
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| 16:00-17:00 Conference Room “Isard” DEBATE: How can the Media answer the challenge of the emerging technologies? Moderator: I. Musnik, Editor – Gunn Report for Media Speakers: L. Bosio, Communication Director - Le Figaro Group / E. De Rugy, Founding Partner – Naked Paris / D. Lacombled, Program & Channel Manager – Orange.fr / P. Collombel, Partner – Partech International | 16:15-17:00 Conference Room “Pléïades” MAGISTER CONFERENCE: The future of marketing, how digital is changing the rules Speaker: Alan Rutherford, CEO - Digitas Global | 16:15-17:15 Conference Room “Chamois” WORKSHOP – Why is soundtrack critical in advertising? Speakers: Alex Jaffray, Composer, Producer, Columnist / Bruno Coulais, Composer Charles-Henri de Pierrefeu, Advertising Area Manager – Universal Music / Gaël Marteau - SACEM | 16:00-17:30 Conference Room Cinema YOUNG DIRECTORS FORUM |
| 17:00-17h45 Conference Room “Pléïades” MAGISTER CONFERENCE : Contagious ideas that change the conversation Speaker: Richard Pinder, Chief Operating Officer - Publicis Worldwide | |||
| 17:00-17:45 Conference Room “Pléïades” MAGISTER CONFERENCE : In times of crisis, the digital at the heart of marketing strategies Speaker: Marco Tinelli, President & Founder – FullSix Group | 17:00-18:00 Conference Room “Pléïades” MAGISTER CONFERENCE: Wildfire – Creativity, with a human touch Speakers: Reed Collins, Senior Vice-President Creative Director – Leo Burnett Chicago / Emily Hare, Production Editor – Contagious Magazine  |
17:45-18:30 Conference Room “Pléïades” MAGISTER CONFERENCE - Crisis communications never face a crisis Speaker: Stéphane Fouks, Co-President - Euro RSCG Worldwide | 17:00-17:45 Conference Room “Pléïades” SHOWCASE: Release of the 2008 Gunn Report Speaker: E. Wilkie, Managing Director – Gunn Report |
| 17:45-18:30 Conference Room “Pléïades” MAGISTER CONFERENCE: Media 2013Speaker: Mike Cooper, CEO – PHD Worldwide | |||
| 17:45-18:30 Conference Room “Pléïades” MAGISTER CONFERENCE: Digital Revolution & Brand Innovation Speaker: Nigel Morris, CEO Worldwide - Isobar | 18:00-19:15 Conference Room “Pléïades” MAGISTER DEBATE: Understand, analyze and communicate: the challenge of the opinion Moderator: Nathalie Rouvet Speakers: Thierry Saussez, Director – French Government Information Service / Pierre Giacometti, Co-founder – Giacometti-Péron&Associés / Alain Péron, Co-founder – Giacometti-Péron&Associés Co-organized by  |
18:30-19:30 Conference Room “Pléïades” MAGISTER CONFERENCE: The Presidents speak Moderator: John Tylee, Associate Editor (News) - Campaign Agencies speakers:Robert Senior, CEO – SSF Group (Saatchi & Saatchi / Fallon) / Marie-Catherine Dupuy, Vice-President in charge of Creation – TBWA\France / Florian Lang, CEO – Kassius (WPP) / Ian Haworth, Chairman & Global Creative Director – Rapp / Igor Lutz, President & Chief Creative Officer – BBDO Moscow Advertisers speakers: Grégoire Champetier, General Manager for Marketing, Communication and Development – McDonald’s France & Southern Europe / Luca Mignini, AJ Regional President – SC Johnson |
18:30-19:15 Conference Room “Pléïades” MAGISTER CONFERENCE: The content strategy of Orange Speaker: Xavier Couture, Director of the Contents Division - Orange |