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« Why did I accept? The Media realm is experiencing an unprecedented revolution. The possibilities spectrum has considerably widened. Understanding the causes of this phenomenon is a tremendous asset for an advertiser such as Cadbury. It is a fantastic opportunity for my company and I to be exposed to the best media strategy cases of the year. I truly thank the Festival organization for their trust. My role? It will be never to forget that, in the end, advertising is at the service of the brands and products. »